This article originally appeared on HT Mobile Apps' blog.
HT Mobile Apps caught up with Mike Fleming, President and CEO of Litchfield National Bank, Litchfield, Illinois ($80 million in assets, 3 locations) about LNB Banker Jr.
How did you learn about Banker Jr?
I came across a very short write up in one of the national banking online daily news sites announcing the introduction of Banker Jr. The article caught my attention because, like most bank presidents, mobile banking and mobile apps were on my mind. What sparked my desire to learn more was that Banker Jr combined mobile, marketing, education and community support into one product.
As well, our bank is looking for ways to connect with the younger generation. I know my kids are all about game apps on their tablets and phones so mobile is definitely a way to reach younger clients. I picked up the phone and called Kathleen at HT Mobile Apps. Soon, we were one of the first banks in the country to launch Banker Jr for our community.
How does LNB Banker Jr fit in with your other financial education efforts?
While we don’t have a formal financial education program, we’ve been pleased that a couple of kindergarten teachers have begun to use LNB Banker Jr as a regular part of their curriculum to teach children money identification skills. All the fun sounds and images make their kids enjoy learning. We also introduce kids to LNB Banker Jr when they visit our bank for tours and field trips.
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